Brian D. Anderson
partner in the Intellectual Property Group in Sheppard Mullin's San Francisco and Palo Alto offices and Co-Chair of the firm's Technology Transactions Group and Privacy & Data Security Group
Brian enjoys a broad intellectual property and commercial transactions, corporate, advertising and privacy and data security practice.
He focuses his practice on structuring and negotiating intellectual property and technology deals, such as license agreements, joint ventures and strategic alliances, in a wide range of industries – including software, robotics, electronics, retail, fashion, consumer goods, entertainment and media, advertising, financial services, mobile and data analytics – as well as on the intellectual property and commercial aspects of corporate transactions, such as mergers, acquisitions and spin-outs. Brian also represents many of the largest retailers and consumer brands in the country on advertising, social media, cause marketing and e-mail and mobile marketing; sweepstakes and contests; Internet and e-commerce; gift cards, prepaid access, digital currency, mobile payments; IT, business process and third party logistics (3PL) outsourcing deals; and all forms of commercial transactions. He also counsels clients on compliance with the various laws and standards that regulate the collection, use, sharing and protection of data.